De-normalizing predatory marketing of unhealthy food: Strategies and tactics

Predatory marketing describes the practice of aggressive advertising of products known to damage health. A growing literature documents that predatory marketing of unhealthy food, alcohol, tobacco and other harmful products increases premature deaths and preventable illnesses and widens racial/ethnic, income, gender and other inequities in health. This session explores the strengths and weaknesses of a variety of public health, business and political strategies to “de-normalize” predatory marketing of unhealthy food. De-normalization seeks to make this practice socially, politically, ethically, or legally unacceptable.