Applying lessons from countermarketing

Countermarketing campaigns reduce the demand for unhealthy products by exposing motives and undermining marketing practices of producers. This review explores the potential for using countermarketing elements to reduce consumption of alcohol and unhealthy foods by de-normalizing the marketing practices of the unhealthy food and alcohol industries.

Countermarketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Noncommunicable Diseases? Lessons from Tobacco