New York, N.Y., July 30, 2020 – The United States Council for International Business (USCIB), The USCIB Foundation, and Business Partners for Sustainable Development (BPSD) have launched Business Partners to CONVINCE, a global communication and education initiative to promote COVID-19 vaccine acceptance among private sector employers and employees.
The new partnership will play an integral role in a broader multi-sector CONVINCE (COVID-19 New Vaccine Information, Communication, and Education) campaign to advance vaccine literacy and help ensure a strong and swift recovery from the COVID-19 pandemic through widespread acceptance of safe, effective and accessible vaccines. The CONVINCE business coalition will leverage USCIB’s extensive global network of leading international business organizations and multinational corporations to help large employers and small and medium-sized enterprises (SMEs) worldwide to promote vaccine literacy and uptake, while BPSD will help to create public-private partnerships to extend the reach of the Coalition, especially in the developing world. Research has shown that employers are among the most trusted sources of information about pandemic response and recovery.
The global CONVINCE effort was developed initially by Wilton Park, a global forum for strategic discussion affiliated with the UK government, in collaboration with the City University of New York Graduate School of Public Health and Health Policy (CUNY SPH) and the Vaccine Confidence Project™ of the London School of Hygiene & Tropical Medicine. Earlier this year, Wilton Park hosted a series of international dialogues to address the urgent need for collective action to ensure widespread uptake of COVID-19 vaccine(s) when available and boost trust in vaccination in general. Participants in these discussions, which included USCIB, agreed to form the CONVINCE initiative as a mechanism to complement and potentially help integrate existing worldwide efforts to build acceptance and uptake of a COVID-19 vaccine.
USCIB President and CEO Peter Robinson stated, “We were pleased to contribute extensively to the Wilton Park dialogues and to highlight the potential role for employers as ‘Trusted Influencers’ as part of the CONVINCE initiative. As the United States affiliate of the International Chamber of Commerce, the International Organization of Employers, and Business at OECD – three of the world’s largest and most representative business organizations – we expect to engage an extensive network to help corporate employers, SMEs and governments meet the intense global and local challenge of health and vaccine promotion. Together, we can mount an unprecedented response to the COVID-19 pandemic.”
Prof. Heidi Larson, Director of The Vaccine Confidence Project at LSHTM, and author of Stuck (Oxford University Press, 2020), a definitive overview of global vaccine hesitancy, stated: “We need to start now to listen and engage local communities to build resilience against COVID-19 and recover as societies, schools and economies build a new future. We are thrilled to be part of this important initiative to build public confidence through CONVINCE.”
Nancy Lee, Programme Director at Wilton Park, said, “We are very pleased that the private sector has taken part in our multisector dialogues and has now made this important commitment to promote COVID-19 recovery by supporting global business efforts to build vaccine literacy and support for the potentially game-changing impact of a COVID-19 vaccine.”
Dr. Scott Ratzan, executive director of BPSD and Distinguished Lecturer at CUNY SPH, said “Many people say the only way we can achieve a ’next normal’ world is with a vaccine, but it will take collective action to make this happen. We are pleased to work across sectors with business leaders, employees and customers on the innovative communication programs that are needed urgently to build the foundation of trust that can lead us towards vaccine-protected communities.”
In collaboration with global leaders in the private and public sector, Business Partners to CONVINCE will be a resource to generate evidence rapidly of COVID-19 vaccine hesitancy, and to develop, test and widely disseminate responsible communication programs in line with the goals of the United Nations and respected science and evidence-driven organizations worldwide.
About USCIB: USCIB promotes open markets, competitiveness and innovation, sustainable development and corporate responsibility, supported by international engagement and regulatory coherence. Its members include U.S.-based global companies and professional services firms from every sector of our economy. As the U.S. affiliate of the International Chamber of Commerce (ICC), Business at OECD (BIAC), and the International Organization of Employers (IOE), USCIB provides business views to policy makers and regulatory authorities worldwide and works to facilitate international trade and investment.
More information is available at www.uscib.org.
Contact: Mike Michener, Vice President for Product Policy and Innovation
About The USCIB Foundation, Inc.: Since 1980, The USCIB Foundation has been dedicated to a single mission: advancing the benefits of a free market economy and promoting the essential role of the private sector in stimulating economic growth and progress in social development. Today, the Foundation pursues that mission through a portfolio of initiatives that strives to inform future choices made by stakeholders and policy makers that benefit people around the world.
Contact: Abby Shapiro, Secretary and Director
About BPSD: BPSD was launched in 2019 as a Center to create new international public-private partnerships in support of the UN Sustainable Development Goals (SDGs). BPSD provides a framework for governments, business and civil society to share information, resources, activities and capabilities, and works in collaboration to achieve objectives together that the sectors cannot achieve independently.
Dr. Scott Ratzan, Executive Director, Business Partners for Sustainable Development