Campaign Toolbox 2024

The 2024 campaign amplifies the efforts of feminist grassroots groups to resist and counter the impacts of gender based violence by framing bodily autonomy as a fundamental human right. We define bodily autonomy as the freedom to express every thought, feeling, need, and desire through our bodies, each uniquely shaping who we are. It is the power to make choices about our physical selves in every dimension. Bodily autonomy is the most direct expression of personal freedom, as we experience and construct our identities through our embodied interactions. It is how we freely live, connect, and relate to others in society.

The 2024 tool box includes:

• A framework document explaining the campaign’s approach, tone, and principles.
• Digital illustrations created by visual artists and graphic designers from South West Asia and North Africa (SWANA), South Asia, the Southern Cone, East Africa, and Mexico that can be used year-round for social media, websites, or posters.
• Sample messages in Arabic, English, French, Portuguese, Russian, and Spanish. They are provided as a set of Proposed Messages and also as a set of Proposed Messages and also in a Campaign Message Tree  that shows common societal obstacles to bodily autonomy, how they present in daily life, and then offers layered messages that can be used or adapted. We give guidance on whether each message is more likely to succeed with a basic, intermediate, or open audience; and whether each message aims to share information, spark an emotion or reflection, offer a practical tool, or drive engagement.  
• Digital templates for social media that can be used to mix and match sample messages and illustrations or modified to use your own images and/or messages.
• A smaller set of ready made social media templates that can be used as is.
• A guide to using the templates and advice for conducting your own campaign.

We invite you to explore the Campaign’s Message Tree if you want to go deeper into our process, or proceed directly to the Campaign’s Proposed Messages to start creating your own images combining them with the templates and illustrations.

If you wish to take part in the campaign  please fill in the campaign form to provide your preferred contact information and receive access to the Campaign Kit.