About the New York Vaccine Literacy Campaign
Partnering to provide tailored vaccine communication resources to promote lifelong community health
The New York Vaccine Literacy Campaign (VLC) is an initiative at the CUNY Graduate School of Public Health & Health Policy. The VLC launched its second phase in August 2022 to support the recovery of widespread adoption of routine vaccinations. This goal includes a concentrated effort in Harlem with the Harlem Health Initiative to demonstrate successful community-academic partnerships to support preventative care and health education at the neighborhood-level. The first phase of the VLC was launched in May 2021 to address the pressing COVID-19 vaccine communication and information needs facing community-based workforces.
Through outreach and partnership, the VLC aims to lighten the load of community-based organizations and coalitions by increasing access to vaccine education and information through tailored webinars, training modules, and other capacity-building resources. Data collection and resource navigation are provided through reports, e-newsletter distribution, social media and other communication channels to respond to the needs identified by community partners.