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CUNY SPH is pleased to announce that Besnik Berisha has been appointed marketing director, effective January 6, 2025, having served as interim marketing director since August 6, 2024.
Besnik is a digital marketing and strategic communications leader with a proven record of driving measurable results through data-driven marketing strategies, paid advertising, SEO, and lead generation. In his current role, he executes high-impact campaigns that enhance brand visibility, boost student recruitment, and strengthen cross-departmental collaboration. Previously, as digital marketing manager at CUNY SPH, he led multi-platform advertising campaigns and optimized 14 program pages, achieving a 300% increase in organic lead generation, $93.1 ROAS, 9,210% ROI, and a 19.3% increase in lead conversion rates. He also oversaw international student recruitment campaigns, partnering with third-party agencies to expand global outreach.
In addition, as product marketing manager at Firefly Innovations, he helped the CUNY Public Health Innovation Accelerator achieve record-breaking application numbers for two consecutive years, attracting 130 applicants from 24 countries. He also helped develop Firefly Collective, a community portal designed to host and showcase speaker and mentorship events, resulting in a 50% increase in engagement among entrepreneurs, ventures, speakers, mentors, investors, and stakeholders.
Besnik is committed to scaling marketing efforts, optimizing performance, and driving measurable results. He can be reached at besnik.berisha@sph.cuny.edu.
