Junk food marketing to children of color: The current reality and what we can do about it

Lori Dorfman, DrPH, MPH, directs Berkeley Media Studies Group, a project of  the Public Health Institute, where she oversees BMSG’s research, media advocacy training and strategic consultation, and professional education for journalists. BMSG works with advocates to build their capacity to use media advocacy in confrontational policy environments so they can focus attention on transforming systems and structures to foster health. Dr. Dorfman’s research examines how the media portray health issues, including alcohol, tobacco, nutrition, food, children’s health, health inequities, and violence, among others. Dr. Dorfman is part of an interdisciplinary team that helped news organizations include a public health perspective in their crime and violence coverage. With colleagues at the Center for Digital Democracy, Dr. Dorfman has been conducting research on how food and beverage companies are using digital marketing to target children and youth (see http://digitalads.org/). Dr. Dorfman teaches Mass Communications and Public Health at the School of Public Health, University of California, Berkeley, where she is associate adjunct professor.

This lecture is hosted by the CUNY Urban Food Policy Institute.