Applying lessons from countermarketing

April 25, 2017 | Press Releases & Announcements

Dr. Chris Palmedo

Professors Chris Palmedo and Nick Freudenberg, with CUNY SPH students Eleni Murphy and Sarah Garza, and Lori Dorfman at the Berkeley Media Studies Group, have published a review in the Annual Review of Public Health that explores the application of lessons from countermarketing tobacco, demonstrated to contribute to reduced tobacco use, to discouraging consumption of unhealthy food and alcohol.

Dr. Nick Freudenberg

Countermarketing campaigns reduce the demand for unhealthy products by exposing motives and undermining marketing practices of producers. This review explores the potential for using countermarketing elements to reduce consumption of alcohol and unhealthy foods by de-normalizing the marketing practices of the unhealthy food and alcohol industries.


Countermarketing Alcohol and Unhealthy Food: An Effective Strategy for Preventing Noncommunicable Diseases? Lessons from Tobacco