Certificate in Social Marketing for Health:
Fall Semester 2017
This course gives students an in-depth understanding of the techniques that achieve positive health-related behavior change in local, national or international settings. Upon completion of the program, students earn a non-degree certificate in Social Marketing for Health from the CUNY Graduate School of Public Health and Health Policy,
Part I (12 weeks) begins with key concepts and concludes with specific cases that help students better understand the challenges faced by professionals in the field.
In Part II (8 weeks), students develop and refine a social marketing plan that can be implemented in a real-world setting. Plans are designed in consultation with faculty and fellow students.
Although the course is particularly suitable for professionals already engaged in a health-related initiative, anyone without a project will have one provided to them by CUNY faculty or by another student.
- Learn to analyze wicked public health problems and strategies to address them
- Apply commercial marketing principles for public health impact
- Generate a research strategy to inform a social marketing project
- Understand the essential tools and strategies for segmenting priority groups
- Apply course learnings to a real initiative or project
- Learn from a leading practitioner in the field and author of course textbook
- Receive coaching from two instructors and fellow students
- Total 20 weeks – Fall 2017 session runs August 25 through December 20
Mode of delivery:
- Online, largely self-paced
- Approximately 1 live/synchronous session every two weeks
- Interactive virtual discussions and recorded lectures
- Individual consultation with faculty upon request
- Tuition: $2,500
- Register Here
- Flexible Payment Plan
- Minimum Technical Requirements (Internet, webcam and microphone)
- Suited For:
Graduates/undergraduates and professionals from all disciplines such as medicine, public health, allied health sciences, information systems, computer science, engineering, management, hospital administration to name a few. Students from all over the world are encouraged to apply.
P Christopher Palmedo, PhD, MBA
Chris Palmedo is Associate Professor in the Department of Community Health and Social Sciences at the CUNY Graduate School of Public Health and Health Policy. He has served as communications director for both nonprofit and for-profit health organizations for more than 20 years. His area of expertise is media, marketing and communications with applications in health care and public health.
R. Craig Lefebvre, PhD
Craig Lefebvre is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the social design, marketing and media consultancy located in Sarasota, FL. His framework blends empirical research and consumer experience to engage people’s imagination and passions in the design, implementation and evaluation of purpose-driven marketing programs.
Craig is the author of over 125 publications in the areas of community health promotion, social marketing, social and mobile media and public health and has made more than 300 presentations at professional meetings and invited venues around the world. His recent books include Social Marketing and Social Change: Strategies and tools for improving health, well-being and the environment and a six-volume series on Social Marketing for the SAGE Library in Marketing. He has served as a Founding Board Member for the International Social Marketing Association; Advisory Board of the Social Marketing Institute; and on the Editorial Boards of Social Marketing Quarterly and Journal of Social Marketing. He has held faculty positions at Brown University, George Washington University, Johns Hopkins University, Queensland University of Technology, University of South Florida, and the University of Virginia.